Magento CRM integration

Magento handles the order. SmartCo handles what happens next.

For merchants whose sale starts an installation, service, approval or aftercare process, SmartCo connects the storefront to the operational work behind it.

Backed by technology and eCommerce experience since 2011.

The gap

The customer experiences one company. Staff often experience two systems.

Magento is excellent at catalogue, checkout and orders. The operational work that follows can end up in email, spreadsheets or another system entirely.

After dispatch

Anything that needs a survey, visit, installation, certificate or follow up often leaves the commerce platform.

Customer history

Purchase history sits in Magento while service history sits somewhere else, so nobody sees the complete relationship.

Pre-sale enquiries

Questions before checkout can disappear into a shared inbox instead of becoming part of the same customer journey.

What connects

Magento in front. SmartCo behind.

Orders, customers and relevant events can feed the operational workflow while Magento continues to do what it does best.

Orders become workflows

An order can trigger assignment, scheduling, approval, installation or aftercare rather than simply stop at dispatch.

One customer view

Purchase history, enquiries, documents and operational activity can sit against the same customer record.

Events can move both ways

Status updates can be exchanged where the Magento implementation and operational workflow support it.

Useful where the order starts more work

  • Sold, then installed
  • Sold, then serviced
  • Trade and account customers
  • Warranty and asset history
  • Operational status after checkout

Typical use cases

Commerce with an operation behind it.

Sold, then installed

Products that need a survey, fitting, commissioning visit or certificate before the job is finished.

  • Scheduling
  • Engineer assignment
  • Site details
  • Sign-off

Sold, then serviced

Equipment with warranty, maintenance, parts or a service history worth keeping.

  • Asset history
  • Warranty dates
  • Service visits
  • Parts and stock

After the order

Show us what your team has to do once Magento says the sale is complete.

That is usually where the useful integration work begins.